Ynzo Van Zanten, Chief Choco Evangelist, Tonys Chocolonely
Updated: Feb 12
Tonys Chocolonely was established in 2012 by Teun (Tony) van de Keuken to make 100% slave-free chocolate the norm. They achieve this by creating awareness, leading by example, and inspiring others to change.
Ynzo takes us through his company's history and how Tony filmed himself eating a stack of popular chocolate bars, then turned himself into the Dutch authorities, demanding they prosecute him for aiding and abetting slave labour. While the Attorney General went on to dismiss the case, Tony's mission struck a chord and quickly established itself as the number one chocolate brand in the Netherlands.
Going on to sell over 46 million bars, paying over $4.3 million in premiums to 6624 farmers, they've begun expanding internationally.
He discusses how they source their chocolate through Barry Callebaut, the thinking behind their now-famous unevenly divided chocolate bars and the filing of an Amicus Brief to the United States Supreme Court in a recent landmark hearing, that saw six former child slaves taking on Nestle and Cargill.
Netflix featured Tonys Chocolonely in the documentary Rotten: The Bitter Side of Chocolate
To help Ynzo and his team end slavery in the chocolate industry, please sign their petition.